Didmo announced today that it's bringing its advertising-based mobile content platform to the U.S., U.K., Germany and Spain. This service digitally delivers full-version games for free to mobile phones in an ad-supported shell for 24 hours. Gamers have responded with click-through rates 500 percent higher than traditional WAP advertising to the four seconds of full-screen advertising before the game.

"Didmo's proven track record in Scandinavia and solid technology platform have prepared us for success and a leadership position in these key global markets," said Joseph Oliver, newly appointed CEO of Didmo. "Our team's innovation and the company's unique revenue model respect consumers as well as content providers, by delivering free mobile game content to millions of mobile users, while providing unparalleled value to advertisers in the mobile space."

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