Nickelodeon Adding 1,600 New Games
Nickelodeon/MTVN Kids and Family Group today announced that they are adding 1,600 new games to their existing library of 5,000 games on their various sites. These sites include Nick.com, Neopets.com and Shockwave.com, among others. In Summer 2007, Nickelodeon Kids and Family Group invested $100 million in the casual gaming space.
"Our portfolio of digital brands is delivering fun and innovative gaming experiences for all of our audiences," said Cyma Zarghami, President, Nickelodeon/MTVN Kids and Family Group. "Because our gaming sites complement and serve the same breadth of audiences as each of our linear channels, we are now offering game experiences that range from educational content, virtual worlds to casual games that are both property driven and totally original."
Nickelodeon also mentioned that it will introduce tools for users to build original games and game levels across its sites, including, for example, AddictingGames Tookits and a Shockwave Gamebuilder.
"We want to be the bookmark sites for each of our target demographics and we know that for our audiences, casual games are what they crave online," said Steve Youngwood, Executive Vice President of Digital Media, Nickelodeon/MTVN Kids and Family Group. "Not only do we want to entertain our audiences with a robust gaming portfolio and demo-focused gaming sites, but also tap into their creativity through game development tools to enhance the gaming community and help them entertain each other."
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