A record label owned by Christopher “Ludacris” Bridges partnered with MegaMobile TV, to launch WeMix.com, a site for aspiring artists and producers.

Grammy Award winning hip hop artist Christopher “Ludacris” Bridges announced Thursday plans to unveil WeMix.com next month. The online music Web site is the popular rapper’s first digital business venture.

Disturbing The Peace Entertainment Inc., Mr. Bridges’ record label, has partnered with Manhattan-based start-up MegaMobile TV, a media production studio, to launch WeMix.com, a site where aspiring artists and producers can create music. It has been in beta since the beginning of the year.

“This Web site puts music back into people’s hands,” says Mr. Bridges. “They can form original music without anyone (the record companies) telling them how to make a song. It is a beautiful thing.”

The site is designed to be a community where artists can create personal pages and showcase their songs, while producers can find artists to perform their music. The site also provides the tools for users to communicate and create music. Members of the site can vote for their favorite songs and artists. Top-ranked performers will have an opportunity to collaborate with Mr. Bridges on potential record deals.

“This is a new way for to find talent without leaving the home,” says Mr. Bridges, who visits the site daily to rate music that has been uploaded. “It has become a hobby for me.”

So far, the site has attracted 30,000 users and there are 27,000 songs on the site. MegaMobile TV declined to say how much it was costing to launch the site, but said it had raised less than $1 million in capital from angel investors. The site will be ad-supported but will have other revenue streams including television partnerships, sponsorships for online music contests and merchandising.

WeMix.com is not the first site to incorporate social media tools that help cultivate talent on the Web and offer record deals. Sites such as MusicNation, Famecast and SoundClick have been providing unsigned artists with venues to display and sell their music. However, WeMix.com says Mr. Bridge’s star power will give it an edge.

“There aren’t a lot of people like my partner in the world,” said Matthew Apfel, MegaMobile TV founder, noting that it’s expensive to acquire users, but with Mr. Bridges’ reputation, promoting the company won’t be a problem.

“Chris is the icing on the cake,” said Mr. Apfel.

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